Gustavsberg coaches external salespeople with mobile solutions. Fun rewards and an active dialogue generates high response rates.

Gustavsberg wanted to know how well the salespeople in the retail chains know Gustavsberg’s products and how motivated they are to sell them.

Lojaali planned and implemented a mobile campaign, where the salespeople answered a quiz with their mobile phones. Gustavsberg received hundreds of responses at a very high response rate and were able to quickly identify the skill and activity levels of each salesperson in every store.